Recommendation marketing

We transform your brand messages into relatable & insightful communications

Encourage Two Ways Conversation

Relatable Consumer Lifestyle

Dynamic Story

Immediate Gratification

Personalised And Targeted Message

Community Demographics

Favful have an accumulated social media reach of over 260 million in Malaysia and Singapore with a holistic range of influencers from beauty, lifestyle, F&B, finance and more! With a focused expertise we will be able to expand your brand & product exposure by using our need and demand data to achieve your marketing objectives!

Tiering

Categories

Specific Data

Trusted By

Services

Community Testimonial Activation

Influencer Recommendation

Content Production

On-Ground Activation

Merchant & Brand Partnership

Our Past Achievements

Challenge

Nivea launched a product line in a new category (Mousse & Whip), needed to gain market share quickly while there were already established players who had dominated this category for years prior to its launch

How Favful Helped

We activated a total of 135 influencer recommenders & 1 community contest,under a lingering top-of-mind strategy. A total of 270 content went live on social media to introduce and educate the usage of this new product line across 9 months time.

Results

NIVEA closed the gap with other established brands in Whip & Mousse category and became No.1 in Mousse Category in 3 months time. This campaign gained 17mil impressions, 8% engagement rate (1.36mil social action taken) and the cost per impression is as low as RM0.02.

Challenge

To generate buzz during MCO and create brand awareness on their products during Ramadhan month for Raya season

How Favful Helped

Planned, produced 1 Video ad during MCO, activated 26 Influencers Recommenders and 3 popular Malaysian celebrities with 29 Instagram Photos, 29 Instagram Videos, 87 Instagram Stories to demonstrate the benefits of ArctaPHOS Blue Light Series.

Results

ArctaPHOS Video ad reached 321,185 views and it’s social media activation reached 1.9mill impression with 7.6% engagement rate (1.8 mill actual reach) which all translate to a low cost per impression RM 0.075.

Challenge

Bio-Essence campaign objective is to educate consumers on ways to use their new product called Bio-Essence Bio-Water through fun and interactive digital media following the current trend

How Favful Helped

We planned, produced and edited 3 episodes of Bio-Essence Web Series to match the korean drama fever trend, activated 1 community sampling program of 400 samples and activated a contest. All of these were featured at Bio-Essence's dedicated campaign page.

Results

The Bio-essence campaign was a success with 300 positive testimonials submitted and at a total cost per impression of RM0.16.

Challenge

To bring offline shopping experience, online. Parkson wants to show what they have in-store for Raya and was looking for an efficient content strategy to capture consumer’s interest.

How Favful Helped

We crafted strategic content that involved 12 Influencer Recommenders to plan their sets of Raya look that showcase items available in-store

Results

This campaign gained traction towards increasing interest in the highlighted items and brought the consumer to visit the store. On the social media contents, Parkson gained 0.6mill impressions and 5% engagement rate with per impression of RM0.06

Challenge

As acne category has a high barrier of entry due to users' skepticism and sensitivity to products, Eucerin was looking on ways to establish themselves as a trustworthy option.

How Favful Helped

We provided 90 Influncer recommenders and kick-started a “14 days Acne Clear Challenge” to show the effectiveness of the product and how it can be trusted. A total of 270 Instagram Photos went live to show progress of using Eucerin products every 7 days to showcase the effectiveness of the product.

Results

The challenge has translated to 560k social action taken, majority saved the posts which indicated the intent in exploring the product line. A total of 8 million impressions at a low cost of RM0.02 per impression.

Challenge

Continental was looking to promote their Raya Campaign and highlighting their tyre promotion in collaboration with Fast & Furious: Hobbs & Shaw movie

How Favful Helped

We provided 5 top Influncer recommenders in the automobile and lifestyle niche to promote the Continental's Raya promotion through incorporating road safety messages during balk kampung season. To entice the crowd to go for their event, the 5 Influencers also attended the Fast & Furious: Hobbs & Shaw movie premier in conjunction of Continental promotion.

Results

This campaign gained 560,751 impressions with 3% engagement rate and Cost per impression is RM0.09

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